Which one of the following is not a good way to exceed customer expectations?

Exceeding customer expectations is fundamental to building loyalty and satisfaction. One effective strategy is to under-promise and over-deliver, which fosters trust and reliability. By setting realistic expectations and then delivering more than anticipated, businesses demonstrate commitment and competence in meeting customer needs.

Seeking feedback for improvement is also vital, as it shows customers that their opinions are valued and that the company is dedicated to enhancing its service. Personalizing customer interactions further strengthens the customer relationship, making them feel appreciated and understood, which can greatly enhance overall satisfaction.

On the other hand, always promising that something can be done, even if there is uncertainty, is not a good approach. This practice can lead to unmet expectations, disappointment, and a breakdown in trust when customers realize that what was promised cannot be delivered. It can undermine the very foundation of customer service that focuses on reliability and satisfaction. Therefore, this option does not align with effective strategies for exceeding customer expectations.